Chima Nwosu

Pay-per-click (PPC) advertising can scale fast — for better or worse. The right PPC tool saves hours, lowers cost-per-click (CPC), improves conversion rate, and boosts return on ad spend (ROAS). The wrong one wastes budget and complicates workflows. We compared 5 PPC tools across features, pricing, automation, reporting, and suitability by business type. Below you’ll […]

We ran a focused 30-day PPC sprint across Google Ads and Microsoft Ads—and yes—doubled our ROI. No black magic. Just methodical structure, fast tests, and prioritising the right signals: intent, relevance, and conversion experience. Below, I break down the exact 10 hacks we used, why they worked, the tools and metrics to monitor, and how

Running pay-per-click (PPC) ads on a shoestring budget doesn’t mean you have to accept mediocre results. With the right strategy, small businesses and solo founders can get high-quality traffic, more leads, and measurable ROI — without blowing through monthly cash. In this guide, you’ll find a step-by-step PPC strategy for small budgets, tactical tips you

Digital advertising in 2025 is smarter, more automated, and more competitive than ever. AI-driven bidding and targeting, privacy-first measurement, and new ad surfaces (from YouTube Shorts to Instagram Reels and WhatsApp chats) have changed how brands find customers—and how we measure return on investment (ROI). If you’re choosing between Google Ads (Search, Display, YouTube, Shopping)

You’re pouring budget into paid search, but the clicks aren’t coming — and when they do, they cost a fortune. Ouch. You’re not alone. Many advertisers find themselves stuck with low CTR (click-through rate), high CPC (cost-per-click), and poor ROI / ROAS (return on ad spend). The good news: most of those problems are fixable