A decade ago, the role of a social media manager did not even exist. However, almost every company has a social media presence today. Just like every other occupation, there are skills needed to be a social media manager because they are now highly sought after by business owners, brands and organizations. After all, social media managers help connect brands with their audience, promote business and provide significant long-term benefits that includes a boost in sales.
Understanding Social Media in A Changing World
Social media is defined by its interactivity, connectedness and user-generated content. In today’s society, the use of social media has become a necessary daily activity. It is a valuable communication tool which helps to connect you with others both locally and worldwide, as well as to share, create and spread information.
The rise of social media is among the greatest changes to the business world in the 21st century. The world has always been about social networking but now more than before, social media has given a voice to those who never had one.
It has changed how people and companies interact; from customer service, product development, advertising, public relation (PR). Brands now find it easier to establish an authentic online presence that connects with customers the way they prefer.
Social media has multiple positive impacts on business in terms of brand recognition, customer engagement, revenue, and customer service. It also is a great tool to evaluate your competitors and how they are using social media for their growth. Businesses that see the power behind social media embrace a new way of doing business, while those who resist the advances may find themselves dwindling into obscurity.
Social media also allows businesses to build more meaningful relationships and get to know prospective consumers better. Social media can influence consumer’s purchase decisions through reviews, marketing tactics and advertising.
Differentiating Skills from Traits
Social media skills are the abilities to do a particular task well to create and convey marketing material on social media platforms to achieve a business goal. Social media skills extend beyond just posting content; social media skills include: writing, data analysis, marketing strategy, content management, time management, research and development, social media management software and digital media.
On the other hand, social media traits are natural abilities to communicate with their audiences efficiently and effectively and social media traits includes: curiosity, being observant, insightful, strategic, customer-centric, cool-headed, detail-oriented, empathic and a conversationalist.
To be a social media manager, you have to constantly refine and develop all the social media skills below:
Communication: At its core, social media is a communication platform, so as a social media manager, it is important to have strong communication skills that can easily fit any social media platform or audience.
Writing: Writing is an important social media skill for creating engaging content and conversations. The core of communication always comes back to the written word.
Creativity: When it comes to social media skills, creativity is particularly versatile and every social media manager wants to create content that’s exciting, valuable and traffic worthy, but it takes creativity to come up with ideas that stand out.
Customer care: Customer care is a social media skill that combines customer service, people skills and an eye for uncovering opportunities. Developing a social customer care strategy is an integral part of being a social media manager.
Data analysis: A large part of effective social media marketing is analysing data. Whether it’s identifying the most active audience or figuring out why some posts perform better than others, it’s important that as a social media manager you know what works well and what doesn’t.
Agility: The ability to quickly pivot and react to a new trend, opportunity or crisis is an indispensable social media skill. Being agile and flexible can help you decisively respond to a frustrated customer in an empathetic way or quickly jump on a new social media trend.
Time Management: Timing will always be crucial as regards social media. Knowing what to post and when can make all the difference be it for good or bad.
Social media skills are getting more valuable as time progresses and it is quite visible that social media managers are in turn, becoming more of a big deal.
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