Backlinks are external websites that contain links to your own website. For most search engines, backlinks are the ultimate ranking factor as they contribute immensely to getting organic traffic.
Website traffic is directly related to the quality of backlinks your website has. Thus, if more authoritative websites link to your site, you’ll get much better rankings and traffic.
Let’s be honest, getting quality backlinks is not an easy thing to do but it can be if you follow some of the tips in this article. Below are the various ways you can get authoritative websites to link to your web page.
1. Broken-Link Building
This is one of the most prolific ways you can create one-way backlinks. This method involves getting in touch with a webmaster and reporting broken links you have found on their website.
That’s not all – while reporting the broken links, you also recommend other websites that can be used to replace that link.
This is where you mention your own website as a viable replacement for the broken link. Since you’re doing that webmaster a favor by reporting the broken links on their website, the chances of gaining a backlink from them are high.
To use this method, begin by searching for relevant websites within your niche that have resource pages. You can do this by entering these queries in Google:
your keyword + links
your keywords + resources
For instance, if I own a website for pets, I will search for pets + links.
You can easily find broken links on those pages by using a Google Chrome plugin known as Check My Links.
When reaching out to the webmaster to report broken links, be friendly and introduce yourself. Tell the webmaster that they are linking to some resources that are no longer available and provide the exact location of the broken links so they can easily be found.
Offer some alternatives to replace those links with your website as part of the options. Be helpful and avoid coming off as greedy to get a backlink. In most cases, this method should work, however, there might be cases where the webmaster might refuse to link back to your site.
2. Guest Blogging
Another effective method of getting backlinks and driving traffic to your website is by guest blogging. Guest blogging involves publishing high-quality articles on other popular websites thereby putting your content in front of new readers and gaining more exposure.
In some cases, you do this not just to get backlinks but also to increase your online reputation or your social media followers/fans.
The thing with writing guest articles is that it helps in leveraging your relationships and also expands your audience. If you have any reservations against guest blogging, just remember that even Google accepts guest contributors on its Google Analytics blog.
However, not all websites accept guest writers but you can search for those who do by following this process below:
In Google, use the search queries to look up blogs that accept guest contributors.
your keyword + inurl:write-for-us
your keyword + bloggers wanted
your keyword + inurl:guest-post-guidelines
your keyword + become a contributor
your keyword + guest-posts
your keyword + guest post by
your keyword + submit an article
your keyword + contribute
your keyword + want to write for
your keyword + become an author
your keyword + now accepting guest posts
You can look for influencers who publish guest posts on a regular basis and try to contribute to the same websites that they have previously. Just visit the profiles of these influencers and you should see some of the websites they’ve contributed articles to in the past if they include them in their profile.
You can also make use of social media to discover other guest posting alternatives. Do this on Twitter by searching for “guest author”, “guest post”, or “guest article”.
Whenever you publish a guest post, be sure to link your social media profiles to it. The reason is that if a reader enjoys your post, they can easily follow you in anticipation of getting access to other similar future articles.
The use of infographics is another powerful method of bringing traffic to your website and acquiring valuable backlinks. In addition, they are simple to understand and quite easy to share.
This is why the demand for infographics has spiked in recent years. Even influential online publications such as Mashable, publish several infographics from various sources on the internet.
Before you begin, make sure you choose your infographics wisely. Each of your infographics should include a unique and engaging story for your audience.
Follow currently trending topics when making your selection. Check out what people have been searching for and then make your infographic using statistical data.
You can begin by researching and gathering data for the content before looking for someone with the skills to make your content visual.
As soon as your infographic is ready, make it easy and convenient for other people to share it by creating an embed code using Siege Media generator.
After uploading your infographic to your website, you should distribute it via infographic directories online. The good thing is there are several directories where you can submit your content.
Lastly, engage in email outreach to users who have previously linked to infographics similar to yours or have shared them on social media.
Request for feedback on your infographic however, do not ask for a link directly. If your infographic excites them, they’ll know what to do.
4. Content Promotion
Having great content is awesome but for naught, if you don’t promote it well. You need to get your content out there for all to see. One of the most effective ways to do this is by contacting bloggers or websites that run weekly or monthly roundups.
As always, you can use Google and search queries like “keyword + roundup” to find these bloggers or websites. Make sure you select results from the past week or month.
Next, get in touch with the webmasters and give them a brief introduction to your website. Using your message, send a link to one of your best guides or tutorials.
If they find this content resourceful, they may link back to you in the next weekly or monthly roundup. These bloggers are hungry for great content, so they will definitely be interested in what you have to offer.
As reiterated earlier, try not to abuse your relationship with any webmaster by asking for a link directly.
5. Spy on Competitors
If you really want to gain more organic traffic to your website, you’ll have to keep tabs on your major competitors and pay close attention to their online marketing strategies.
This basically means you should spy on their social media handles and look for their link-building or earning techniques along with their content-marketing methods as well. You can do this by following these tips:
Set notifications when competitors are publishing new content on their sites.
Follow them on social media and subscribe to their email newsletters. You can smartly catch up on their new content by creating a Google alert keyword – “site:yourcompetitor.com.” For instance, if Techcabal is your competitor, you can create a Google alert keyword using – “site:techcabal.com”
Understand when and what backlinks your competitors are creating and earning. This not only helps you replicate their best backlinks but also makes you better understand the methods they use in promoting their website. If their links are gotten through guest blogging, try being a guest author on the same websites. If the majority of their links are derived from blog reviews, contact those bloggers and offer them a trial to test your product or service – eventually, they might write a review on it.
One of the best tools for spying competitors’ backlinks is Monitor Backlinks. This tool lets you add four of your most important competitors.
Afterward, you’ll get a weekly report that has all the new links they have earned. With Monitor Backlinks, you get more insights about these links and you can sort them by their value and other SEO metrics.
6. Write Testimonials
Writing testimonials is one quick and easy method of earning quality backlinks to your website. It doesn’t take much of your time and you can even earn a link from the homepage of a high-authority website.
Once you’re a customer of that product or service, chances are high that you can get a link in exchange for a testimonial.
Make a list of the tools you’re using currently and reach out to discuss the likelihood of featuring your testimonial on a website you prefer.
7. Reach Out to Important Bloggers and Journalists
If you want to get quality backlinks to your site, you should also consider spreading the word about your business. One of the best ways to do this is by reaching out to important journalists and influencers from your niche.
Getting in touch with these guys can be challenging especially if you’re looking for their email addresses. However, you can look up anyone’s email address by following this simple tip:
With this in mind, try sending your pitch directly to these emails. However, if this format doesn’t work, you can utilize tools like Thrust.io, Emailfinder.io, or Voilanorbert.
They are easy to use – just input the name of the person you want to contact and the website they work for.
As an alternative, you can also send your message via social media using LinkedIn. Additionally, bear in mind that every pitch should be short and straight to the point. No one likes long and boring emails from strangers.
Online interviews are becoming more popular and they are one of the easiest ways of earning backlinks to your website. As soon as you attain the level of authority in your niche, you’ll get several interviews invites but before then, you’ll have to take the first steps.
Search for websites that are constantly running interviews and inform them about your desire to participate and what knowledge you can contribute.
9. Make Donations
Sounds surprising, right? Don’t be. Donating to nonprofit organizations is another effective method you can employ to get backlinks. In fact, it is one of the quickest and simplest methods.
All it requires you to do is look for websites within your niche that accept donations and link back to sites that have donated. Just submit the sum of the donation you want to make and include your website URL.
You’ll have to scour through Google to find these websites. The queries below usually give great results:
contributors page + your keyword
contributors page + donate + your keyword
donation + contributors + your keyword
Yes, acquiring quality backlinks can be a challenge, however, you can discover simple link-building opportunities if you utilize the right resources and methods.
Lastly, remember that maintaining backlinks is equally as important as building them. So, never forget to keep track of the backlinks your website is earning. You can consider using tools like Monitor Backlinks, Majestic, or Ahrefs to help with backlinks management.
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