How PPC Advertising Can Boost Your SEO Efforts

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In today’s two-part article, we will tell you about a strategy that can greatly improve your SEO Campaign efforts guaranteeing more traffic and a good return on your campaign efforts.

Every business wants to rank at the top of Search Engine Result Pages and gain the market by being on the first page of Google or Bing. Though this is achievable, leveraging other strategies such as Pay-Per-Click can get you there faster.

Firstly, let’s look and see what an SEO campaign is and the key elements that ensure a successful SEO campaign.

SEO Campaign

The SEO campaign aims to gain quality and volume of traffic to a website. It seeks to increase the visibility of a web page, landing page, or, website when users look for specific keywords relating to a product or service your business offers. A successful SEO campaign should incorporate various types of searches, including image and video searches.

Having a good knowledge of how search engines work, keywords, and search query people look for on search engines can increase your website’s rank on the search engine results page.

Key Elements of a Successful SEO Campaign

The key elements in a successful campaign can be viewed in two parts: On-Page and Off-Page elements.  The following key elements should be considered to achieve a successful SEO campaign;

  1. On-Page Elements

  • Content

Content and the tone of messaging play a vital role on the road to campaign success. This is the first key element of a solid SEO strategy.

When creating content, care should be taken to cater to the reader and search engine alike. Valuable content for your target audience will prove relevant as the viewers can interact and find solutions to their problems. The more the relevance, the more the views and the more the content should rank on Search Engine Result Pages.

It is recommended to have a minimum of 300 to 500 words. These numbers may vary for example for product pages on e-commerce websites. In general, having a good volume of text is better keeping in mind the relevance to your target audience.

  • Keywords

Another key element is proper Keyword research. Visitors type numerous terms and queries into search engines to find business and solutions for their needs. Keywords are terms users type into search engines such as Google to find a website. Having relevant keywords is a must to be found in the organic search engine results on pages.

Research keywords relegating to your niche market and incorporate these keywords in the content and title of your site content. Adding keywords at the beginning of your text as headings and in the body of the text is good SEO practice.

Try not to just list out the keywords as you want the text to look as natural as possible fusing the keywords in the text to make it understandable to the viewer and as well having the keywords there for the sake of the search engine. By doing this you appeal to both the search engine and the person searching.

  • Well Optimized Images

Next, you want to have sharp and well-titled images. Try to give the images names that relate to the topic as well as add the title to the image Alt text for search engine optimization.

  • Meta Title and Meta Description

This title will be published on the Search Engine Results Pages. For more efficiency, try to add at least 3 main keywords in your Meta titles to help the viewer know what the business or message is about at one glance. Meta titles can hold about 55 characters of text.

The meta description is the text displayed in the Search Engine Results Pages appearing just beneath your Meta title. Make sure to state clearly the offers for the viewer to make them want to read the content and visit your site. Meta descriptions can hold up to 150 characters and this also should contain your 3 main keywords.

  1. Off-Page Elements

  • Social Media Channels

Incorporating Social Media is a very good way for businesses to engage and interact with customers and prospects to give value-added content, product updates market-related news. Social media channels make it easy to reach the targeted audiences to create brand awareness by using content, images, and videos.

  • Relevant Backlinks

This practice is used to create a digital word-of-mouth type of strategy for websites. It relies on outside sources to publish content about your brand or business. Tied to good content creation, the more valuable and useful your content is the more other sites, blogs, and web platforms will be willing to share or feature it. Make it a good habit to post valuable content frequently as this will establish you as a thought leader in your niche. Contact relevant bloggers, and businesses to help publish or make reference to your content and will generate good traffic to your website ensuring that you get the right kind of viewers directed to you.

  • Forums

Businesses can create forums where customers can interact and share questions, views, and comments. This helps to build credibility and closeness with the customers. Forums are also a good way to get found on search engine result pages as viewers will most likely ask questions that have already been asked or addressed on the forum.

  • Newsletters

Newsletters can be another great way to interact with your audience who have subscribed to your listing. This method ensures viewers keep coming back to view the content you put out helping to maintain healthy traffic for your website. Try to make the newsletter short but informative directing the readers back to your site for more information.

What is Pay-Per-Click (PPC)?

In this second part, we want to highlight why you need to incorporate Pay-Per-Click in your SEO campaign strategy to get more out of your campaign.

This is a type of online advertising where advertisers pay an amount every time a viewer clicks on an online ad placement.

We have various types of PPC but the most common type is the paid search ad and that’s what we want to look at in this article. Paid searches appear when a viewer searches online using a search engine such as Google or Bing. This method is very useful for viewers looking to make decisions and is willing to buy a product or service.

The awesome thing about PPC is you only get to pay when a viewer clicks on the ad helping to filter out the prospects from the passersby. This is an amazingly powerful strategy to generate sales and increased revenue.

An essential feature of PPC is that advertisers have to bid for certain keywords they are targeting, and this will define how much they pay per click. The more competition on a keyword the more an advertiser is likely per to bid for it.

Pay-Per-Click Platforms

Numerous platforms offer PPC that include Bing Ads, Facebook Ads, and Twitter Ads but the most popular is Google Ads. Google is currently the most used search engine where people go to find what they need making it the best platform to gain visibility and reach.

The PPC Process

  1. Do proper keyword research and list out popular queries your prospects or audience would search for.
  2. Create search result ads for the campaign that will be displayed to viewers when they search for specific target keywords.
  3. A viewer does a search relating to any of the keywords and sees your ad in the SERP.
  4. The viewer is interested and clicks on it.
  5. The brand is charged for the user clicking on the ad.

It’s free to set up and you only pay when your ad is clicked, how cost-effective is that?

Benefits of PPC Marketing in an SEO Campaign

  1. It increases the likelihood of a prospect to click and engage with your brand as research shows that most times viewers who are looking to make decisions would click on an ad rather than the organic search results.
  2. It helps get you to the first SERP faster
  3. It has a high target visibility
  4. You can track what work and what doesn’t
  5. It greatly saves budget ensuring the right traffic is targeted.


PPC is a great way to reinforce your SEO campaign and strategy giving you a chance to rank fast and get good results for the money spent. It is measurable and flexible for all business types.

Make it a note to add this to your next SEO campaign and see its awesome conversion power.



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