15 Best SEO Audit Tools for Easy Website Analysis

  • November 23, 2022
  • SEO
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With the best SEO audit tools, you can give your website a lift on search engine results pages (SERPs).

After setting up your website, one of the first things you do is to observe its SEO analytics for some days. If you’re not getting any positive results, then something is wrong with your website setup.

You’ll need to get this fixed asap to start gaining some traction. The same thing goes for those who already have a working website but have realized the incoming traffic has taken a nosedive or the website’s rankings have tanked.

Manually probing your website to look for faults in its SEO can be discouraging especially if you’re not a web developer.

Fortunately, website SEO audit tools are available to help. Auditing and analyzing a website allows you to understand its performance and overall health.

You’d get a clearer picture of how it fares in terms of keyword ranking, visibility, and driving traffic. Your website’s organic success is hinged on cheap activities that encompass keywords and schema.

When properly set up along with excellent content, it can create massive revenues and high returns for your brand.

However, bear in mind that Google’s search algorithm is constantly changing. It has been reported that Google changes its algorithm more than 3000 times in a year.

So, even if you’re currently at the top of SERPs, you still need to constantly get your SEO strategy right to remain there. That’s why you need to have and make use of the best SEO audit tools on your site.

Best SEO Audit Tools to Help You Rank Higher

With the right website SEO audit tools, you will unearth website problems that are dragging your site back in terms of organic rankings and even get suggestions on how best to resolve them.

1. Google LightHouse Audit

If you’re looking for the best google website audit tool that comes free of charge, then Google LightHouse Audit is what you need.

It was developed by Google specifically for website auditing. It covers everything the Google Algorithm revolves around.

Another perk of Google LightHouse is that it is flexible. You have the option of using it in four different ways:

  • You can use it in Chrome DevTools
  • You can automate the tool using a command line through shell scripts
  • You can use Google LightHouse as an integrated Node module
  • You can also use it from a web UI without the need to install anything

2. SE Ranking

Used by more than 12,000 SMEs and 400 agencies worldwide, SE Ranking is a massive cloud-hosted SEO and web-hosted marketing system.

It has a huge selection of SEO analytics tools that are beneficial for most SEO professionals. Accurate results ranking, along with advanced keyword analysis, keyword grouping, and so much more are part of what you’ll get when using this tool.

However, you’ll have to pay a premium subscription to enjoy SE rankings’ best SEO audit services.

3. Screaming Frog

Ideal for the best technical audits, Screaming Frog is popular for its groundbreaking SEO spider tool as well as its array of SEO management software that includes Pay Per Click (PPC), link building, content and social media marketing (SMM), conversion rate optimization (CRO), and analytics.

Screaming Frog is one of the best tools for SEO audit because of how it visually audits your website.

It crawls websites like a spider and takes snapshots of the pages that are crawled. The tool then creates a visual representation of the website using those earlier taken snapshots.

With Screaming Frog, you can audit up to 500 websites for free. However, you’ll need to upgrade to a premium plan to have limitless audits.

4. Semrush

Digital marketing experts will find Semrush extremely helpful because of its dynamic SEO features. Semrush’s tool includes modules for analytics reports, keyword research, advertising research, traffic analytics, and much more.

In addition, you can use Semrush to create scheduled posts. With a couple of clicks, an SEO professional can instantly use the tool to compare domains and run competitive analyses.

Semrush can be used by anyone at any time. However, you may need to pay a premium to gain access to all it offers.

5. Sitechecker

Another awesome website SEO audit tool for any website is Sitechecker. This tool allows users to run standard backlink audits and track keywords via geo or rank tracking.

However, when Sitechecker gets combined with Google Analytics and Google Search Console, the tool becomes even more sophisticated.

By doing this, you’ll be able to monitor your website for errors in real-time 24/7, create checklists, and perform page-specific audits. Little wonder Sitechecker is referred to as the Swiss army knife of website SEO audit tools.

6. Moz Local

Developed specifically for SEO, content marketing, and link analysis, Moz Local has a complete collection of basic and advanced research functionalities.

In short, it is an extremely useful tool in terms of search engine optimization. With Moz Local, you can easily track ranking, improve onsite SEO, monitor onsite problems, track social growth, monitor traffic performance, copy competitors’ best backlinks, etc.

Generally, Moz gives you the complete toolkit to get started with. It is a unique resource center that will help businesses kickstart their SEO campaigns the right way.

7. Surfer SEO

One interesting thing about Surfer SEO is that it does more than just simple site auditing. Surfer SEO also offers content generation, content scores, and more.

The auditing tool of Surfer SEO allows users to analyze and gain insights for editing and optimizing previous or old content and content length.

It also offers domain referrals, keyword density, page speed, NLP sentiments, meta tag structure, etc. Additionally, the tool will also give you priceless information about the terms your website is missing that can increase its traffic.

8. Serpstat

An all-inclusive SEO solution, Serpstat helps brands improve their search engine optimization performance, especially in terms of search analytics, content marketing, and more.

Serpstat works by letting you know who is ranking well on SERPs while providing guides for you that can give you an edge over the competition.

Using this tool, you’ll be able to see what your competitors have done to gain success in the search engine results pages.

You’ll also get to see what keywords are being used by the competition. With this information, you can plan and implement even better SEO campaigns.

9. Ahrefs

Ahrefs is another excellent website SEO audit tool you can use to improve your website’s ranking. Just like SE Ranking, Ahrefs is also cloud-based which means you are not going to be limited by hardware or software installations.

With a simple click of a button wherever you are, Ahref’s algorithm gets into gear to start crawling your website.

Similar to Screaming Frog and Semrush, Ahrefs highlights technical problems on a website including faulty meta descriptions, missing titles, broken links, thin content, and missing tags.

This is one of the best tools for SEO audit as it also ranks as the second-fastest online crawler (after Google). After crawling your site, you’ll be able to see the results of the SEO audit analysis in simple-to-read graphs and charts.

10. Raven Tools

Raven Tools should also be considered one of the best tools for SEO audit as it can effectively manage your online advertising campaigns, social media conversations, and overall SEO.

Raven Tools effectively manages search engine optimization, social media conversations, and online advertising campaigns.

With Raven, organizations can quickly research and analyze, track search engine trends, manage link building, create and handle ad campaigns, monitor and manage social networks, generate campaign reports, and even work with other team members.

11. Google Search Console

Google Search Console is another one of the best free SEO audit tools for ranking higher. It is a free web service developed by Google that lets webmasters check search queries, indexing status, crawl errors, and optimize the visibility of their websites.

This google website audit tool assists website owners, developers, as well as SEO professionals to have a clear idea of how their website is performing on Google searches.

Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search.

12. GTMetrix

One of the most widely used tools for analyzing a website’s speed performance, GTMetrix is an essential tool in SEO audit analysis.

To rank high on SERPs, you’ll need your website to load pretty fast. Site speed testing tools such as GTMetrix will indicate different parameters that will let you easily identify what is causing your website to load slowly along with possible solutions to resolve the problems.

13. SEO Site Checkup

Trusted by tons of marketing professionals across the globe, SEO Site Checkup is another wonderful tool for auditing websites.

It is an all-in-one tool that runs through a quick audit of your website at the click of a button. SEO Site Checkup works by giving you a full SEO analysis of your platform and checking for proper tags as well as surfacing any errors that appear.

14. Google PageSpeed Insights

Reliable and highly efficient, Google PageSpeed Insights helps provide reports on the user experience of a page on both mobile and desktop devices.

The free google website audit tool also gives you suggestions on how that page may be improved. Google takes note of websites that are slow and it tries not to show these websites to users.

If you want your website to rank higher, be sure to do an SEO audit analysis with Google PageSpeed Insights.

15. Ubersuggest SEO Analyzer

Ubersuggest is an exciting and pretty effective website SEO audit tool that lets you see keywords’ monthly search volume, CPC, and your competitors’ data.

Not only does the tool provide you with insightful comprehensive data related to a specific keyword query on Google but also sites like YouTube, Amazon, and a host of others.

If you’re looking for a cheaper website SEO audit tool that is more affordable than the likes of Moz and Semrush but works nearly the same way, then we recommend Ubersuggest.


When you conduct an SEO audit and website analysis, you’ll be able to pinpoint what works for you and what doesn’t.

We’ve discussed some of the best SEO audit tools in this post and we believe they should be all you need to achieve your SEO targets at the moment.

Read More: 25 Best SEO Tools to Boost your Website’s Ranking




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