You just can’t set social media and SEO apart as both of their strategies intertwine with each other. The inbound strategies employed by both focus on creating a solid online presence. This naturally helps draw in the relevant target audience to your brand.
Thus, having a strong social media presence is ideal for boosting your search rankings. You can literally maximize the potential of social media optimization (SMO) efforts via this article on the 10 social media optimization tips to improve your SEO.
1. Align your keywords
Aligning your keywords with your social media helps your social media profiles get maximum exposure. Keywords play an integral role in optimizing your social profiles. You should structure your keywords intelligently and also focus key phrases into your social media pages or profile. This could be your company information or page name.
When adding it, try not to make it look too obvious else you’ll risk making it look promotional or spammy. Successfully adding foundation-level keywords to your social media page helps it gain visibility in keyword searches on Google. It also helps you rank better on social network searches.
2. Add keywords to your social content
Do understand that your social media efforts and website’s SEO are deeply interconnected. Thus, to enhance engagement with your social media posts, you’ll have to infuse relevant keywords into your posts or social content.
Be sure to use carefully chosen keywords in your posts, links, and hashtags when you share content on your social platforms. This way, you get to improve your social search results rankings as well as increase your brand’s visibility.
At times, a well-chosen hashtagged post can work wonders for you by making your post even more searchable. In addition, relevant keywords, as well as trending hashtags can help a potential follower find your social media page/profile.
It can also help potential leads find similar content they’re interested in through your page. They may find your content engaging and subsequently click through to your website from there. That’s why you can’t afford to not include keywords when producing your social content.
3. Share loads of quality content
Although Google Algorithm has changed so much over the years, one thing that is still constant since the birth of search engines is quality content. A recurrent production and sharing of quality content is paramount to boosting your website ranking. You should employ similar measures for your social media accounts.
The content you share via your social handles have to be of high-quality. They should also add some bit of value to whoever reads them. In addition to your posts being informative, educative, and entertaining, they also have to add value to your audience. Doing this will attract a great number of people to your brand.
If you need to get your message across, you’ll have to infuse them into great quality content for people to read. You also need to retain a good level of consistency when posting content. Also, set a custom frequency of posting. A very good social media scheduling and posting tool can help here.
4. Website social media integration
In order to promote your business and boost your online presence, keep your website and social media together. You can achieve this by following these simple steps below.
- Integrate your social media handles (via social sharing buttons) into your website.
- Add direct web links to your social media handles linking your social accounts to your website.
- You should also add social media sharing buttons to your blog content.
- Facebook, Twitter, Instagram, etc., are examples of social sites that enjoy a high web authority. Therefore, links from these social media platforms are usually regarded as higher-quality links. Even if your social media account is newly created, it will begin to rank well in search engine result pages because these websites have a higher authority.
- Lastly, include a feature that lets visitors on your page signup and login through social logins. It gives a much better user experience which leads to an increase in registration conversions.
5. Grow and increase your follower base
If your business has a Twitter and or a Facebook account and you still can’t get traffic from these social media pages, then perhaps, it’s time to introduce a new social media strategy. It’s useless to get fake likes from people or request people to like your social media content.
The sum of the followers and fans your social media boasts has a great influence on your site’s ranking. A company that has a measly 1000 followers on Twitter won’t get the same ranking bonus as a popular one with well above a million Twitter followers and Facebook fans.
But to keep things fair, Google has capped the advantage with some pretty stringent rules. One of these rules states that you must have a certain quality of followers. Thus, purchasing thousands of proxy followers may not be such a bright idea.
In fact, it can do much more harm than good to your overall rankings. This leaves you with the organic option as the best way to grow your fans and followers. This process isn’t the fastest but it is the most effective in the long run.
Also, to increase your network of followers in an organic way, you have to continue posting engaging content through informative articles, fun facts, useful tips, short & crisp videos, and more to keep getting your audience attached to you.
Talk about your brand in a unique way and with the same voice, update your users consistently. A steadily growing number of followers will give you a lot more visibility on SERPs.
6. Promote more inbound links
Another brilliant way to maximize social media for your SEO is by promoting more external web pages to link to your content. You’ll score an increase in authority on Google based on how many diverse external links you get.
But to make this happen, you should continuously put up high-quality and engaging content on your social media accounts. You should endeavor to promote your content rigorously as soon as you start posting them. Do this by sharing them on discussion forums as well as existing threads.
Performing this procedure frequently helps maximize your external link sources. This allows you to emerge as an authoritative leader.
7. Keep your posts optimized
If you want to improve the reach and visibility of your posts, you’ll have to optimize them for search engines. You may need a strong anchor that’ll help your post boost its engagement. This anchor could be a well-designed, catchy infographic, a link to an article or detailed case study, or a video.
Regardless of the type of content you choose, you have to keep the title short, descriptive, and catchy. Secondly, frame your title with texts, well optimized for specific types of searches when you’re ready to share it.
For instance, if you have a detailed, well-written blog post on “The Best Tips for Making Pancakes”, then it is ideal to frame it with a specific query. This could be something like – “Have you ever wondered how to make pancakes?”
You could also chip in some seasonal keywords into the title to ramp up the ladder in the Google search results.
Furthermore, you can add relevant hashtags to the content to help promote it even better. Hashtags relevant to the title can include #bakedgoods, #homemadepancakes, etc. As a matter of fact, Google even favors the most popular social media updates by highlighting them in the top sections of its SERPs.
8. Go into micro-blogging
Microblogs aren’t your regular blog posts. They are very small blogs, typically a sentence or two in length. These microblogs are used in sharing bits of information or links to articles, images, videos, or any other news updates or tips.
There are lots of specific microblogging platforms including Tumblr, LiveJournal, RetroShare, and many others. Microblogs can be used to enhance trending social media posts. And the best part is that they can be manually or automatically directed at social media platforms depending on the nature of the microblog.
This helps businesses give customers brief and concise pieces of information while also enhancing brand awareness. In addition, churning out quality content regularly ensures you’ll get a lot of exposure to your social media channels and your website relatively. This literally adds more visibility to your brand while improving your domain authority.
9. Social bookmarking
Social bookmarking is basically the submission of website links to social websites. Every link submitted is public and helps in networking and participating in active discussions and more. Just to give you a heads-up – social bookmarking isn’t done on your regular Facebook, Instagram, or Twitter social sites.
On the contrary, social bookmarking is only possible via sites like Reddit, Digg, Mix, etc. Web pages bookmarked on sites such as these can help you earn a quality backlink. And of course, quality backlinks greatly help improve a website’s Google ranking.
This is why it is very important to make social bookmarking a crucial aspect of your social media optimization strategy.
10. Create social content ideal for backlinking
Your social media can go viral and this isn’t limited to social networks alone. They can be aggressively used in blog posts, ebooks, articles, and even in some engaging videos and presentations. Thus, when you produce deeply compelling social media content that people or brands want to refer to, you’ll gain quality backlinks to your social media pages and subsequently, your website. This ultimately helps increase your authority with search engines.
In conclusion, social media directly links to search engine rankings of all websites. Consequently, your social media should be seen as a sort of extension of your SEO strategies. As a result, it helps impact your reach, popularity, online presence, and brand identity. Feel free to contact Crank Digital for any comments or suggestions.